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Our Team
We are Ignacio, Felipe and Juan, the cofounders of Amrap. Our story began with Felipe, who left his career as a dentist in 2021 to become a personal trainer and fitness influencer. He saw firsthand how many people wanted to lift weights but felt lost and intimidated at the gym. In 2022, he launched an online personal training business, offering direct coaching to clients. The impact was clear. People gained confidence, saw results, and stuck with their training. But there was a limit. With a cap of a few dozens clients per month, the service wasn't scalable. That's when we started thinking bigger. How could we bring expert live coaching to thousands, not just a few? And so Amrap was born.
Now, we're building the future of weight training, right here in Brooklyn, NY.
If you're interested in connecting, find us on LinkedIn or drop a note here!
Our Why
Strength training is one of the most powerful tools for living a longer, healthier life. Yet, three in five adults do not engage in any muscle-strengthening activity.
For many, it's not for lack of effort. It's the weight room itself. Rows of unfamiliar machines, a sea of experienced lifters, and no clear guidance when you hit a roadblock. It's overwhelming, and too often, it pushes people away.
At Amrap, we're on a mission to change that. We believe that with real-time guidance, strength training can be for everyone, not just the confident few who already feel at home in the gym. Our AI trainer provides live coaching, so you can walk into the gym with confidence, knowing exactly what to do.